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June 13, 2022
38 min Read

Ultimate Guide: 27 Best Franchise Business Opportunities in the Philippines

Becoming an entrepreneur and starting your own business is a shared aspiration for many Filipinos. It’s understandably risky, which is why this goal is rarely achieved.

On the other hand, if you already have the capital but you’re still not sure what business to start, then franchising might be a good option.

This guide covers everything you need to know about franchising and the top franchising opportunities in the Philippines.

Let’s get started.

What is a franchise?

Franchising is the process of developing and distributing a franchised brand and its structure. A franchise gives you access to the trademark, continuous franchisor support, and legal rights to carry out business using the brand's resources in return for your investment.

When it comes to undertaking the responsibility of a business, the cost is usually its owner’s effort, time, and hard-earned income.

Furthermore, even after a company has been set up, running it day-to-day and ensuring profitability are additional challenges that every entrepreneur must overcome. But even then, success is not guaranteed.

The solution may lie in franchising: Through this model, business owners can avoid starting from scratch and ease some of the difficulties all new businesses face during the initial stages of operation. There are two parties involved in a franchise:
  1. The franchisor creates and builds their own business, trademark, and reputation system.
  2. A franchisee can conduct business under the franchisor's name for a royalty fee and sometimes initial charges.
Technically, the term "franchise" refers to the contract that binds the two parties together, but it’s more generally used to describe the operations run by a franchisee.

Franchising is a safer bet for first-time business owners and amateurs because it eliminates the need to build their brand or audience.

Depending on the type of franchise, the advantages of a franchising strategy reduce the chances of business failure significantly. The two-year success rate of franchising is approximately 8% higher compared to independent businesses.

Advantages and Disadvantages of Franchising

A franchise license can prove to be a profitable investment for your future. This is why it's crucial to understand what franchise systems offer before making a decision or signing an agreement. While there are many benefits to becoming a franchisee, there are also a few risks for you to consider. The following list of pros and cons can help you decide whether or not franchising is a suitable choice for you:

Franchising Pros:

  1. Established brand name and faster ROI: When you purchase a franchise, you receive access to a well-established brand trademark, customer base, operating systems, and various support services that help recover your costs.
  2. Proven business model and strategy: Franchises in the Philippines have reached 90% success rates in comparison to retail businesses, which fair at only 25%. Literally, you only need to run your business with the same procedures, policies, practices, and systems laid out by the franchisor.
  3. Easy to lease a location for business: Whether you're looking for a commercial location in a shopping mall or a smaller kiosk or food cart, as long as you meet the franchisor's requirements, location should not be a problem.
  4. Support, assistance, and training: Franchisors provide extensive training to ensure their franchisee understands their business strategies, day-to-day operations, customer service, and how to use trade secrets like proprietary recipes in the food industry.
  5. Research and development: The franchisor takes care of all research, development, and innovation surrounding the products and sales strategies. This means you can focus on running the business.

In terms of support from the franchisors, some of them assist with pre-opening requirements such as site design, evaluation, construction, and in some cases, grand openings, employee screening, and mentoring.

Franchising Cons

  1. High amounts of capital and initial investment: In most cases, the initial costs are twice as high, if not higher, than if you were starting your business ground-up. Items you need to invest in include the franchise fee, royalties, marketing costs, and supplies.
  2. Limited autonomy and contract flexibility: The strict guidelines set out in the franchise agreement, and operating manual must be adhered to at all times. These agreements can last for lengthy periods, from two to five years or even more.
  3. Risks: The success of your franchisor determines your own. It's vital to remember that if the franchisor's company fails, the reputation and profitability of its franchises will be significantly impacted as well.

By the way, in regards to the capital and initial investment, the franchise fee is a one-time upfront payment that gives you access to the brand's trademark, logo, and other secrets as long as you adhere to the terms and conditions laid out in your agreement.

In the Philippines, royalty fees range from 3% to 10% of monthly gross sales. This means your net income could be greatly affected by this monthly payment (although not all franchisors impose a royalty and instead allocate a similar fixed income ratio on marketing).

Another matter is the renewal — depending on their assessment of your relationship and performance during the contract term, they may decide to stop working with you.

Types of Franchises in the Philippines

The two most common franchises in the Philippines are:
  1. Business format franchising: Formed when the franchisor gives the franchisee the right to their trade names, trademark, procedures, and systems in exchange for a fee. The franchisor covers every aspect of the franchise through internal guidelines, plans, and strategies.
  2. Product distribution franchising: Similar to the relationship between suppliers and their vendors. The franchisor is responsible for supplying the product to authorized distributors or franchisees to sell to other businesses and customers.

In a business format franchising, a franchisor provides ongoing support and training, which are crucial to the franchisee's success. Jollibee, Starbucks 7-Eleven are just a few globally known brands that offer business format franchising in the Philippines. The difference between these two franchises is the lack of access to training, support, and business operations in product distribution agreements. Because of the lack of these restrictions, franchisees have more freedom to run their business. Despite the autonomy, franchisees still have to follow the rules, like whether they sell the products on exclusive or semi-exclusive grounds. Vehicles and heavy machinery are examples of products that use product distribution franchising.

How to choose a suitable franchise that’s a good fit to you

Entrepreneurs in the Philippines have many options for starting a franchise business. However, this makes finding the franchise that fits your needs an overwhelming task.

Here are considerations that might make the choice easier:
  1. Personal goals and motivations: Consider what you are passionate about. Most entrepreneurs succeed when they do what they love. If you don’t have the motivation and drive for success, it’s easy to fail in a business.
  2. Budget and location: Once you’ve identified your budget, consider the total cost of the franchise package investment in addition to any fees when making a decision. If you don’t have enough capital to start your desired franchise, you might want to apply for a bank loan or financing. The location of a franchise is critical to its success. Give careful consideration to the type of business best suited to your preferred location. Keep local competition in mind too.
  3. Market potential: All potential entrepreneurs should conduct thorough market research before looking into franchise business opportunities. Finding out whether your products have a market in your target location can be as simple as surveying or interviewing potential customers.
  4. Legitimacy and operations of the franchise: Depending on the business scale, legitimate franchisors must register with the Department of Trade and Industry, Bureau of Internal Revenue, or Securities and Exchange Commission. In addition, companies must be licensed by industry-specific government agencies such as the Food and Drug Administration for consumable products and Bangko Sentral ng Pilipinas for money-related franchises.
  5. Franchising packages: Make sure you understand what is included in the franchising package. Some franchisors offer assistance with opening, post-sales support, and more, while others don't. Depending on the support and guidance you need, these considerations can help you narrow down your list.
As for checking the legitimacy of the franchise, you can look into its membership in local franchise groups. These include reputable directories such as the Philippine Franchise Association and the Filipino International Franchise Association. Now, before you close the deal, always speak to the franchisor first before making a decision: Get in touch with them and ask for more information. Although most franchisors already have information about such agreements on their websites, you'll want to learn more about working with them. Getting to know your franchisor will help you determine if you two are a good professional fit. It's easier to persuade people if you genuinely believe In the product and business you are franchising.

Top 27 Franchise Opportunities in the Philippines

After considering all the factors above, if you're on board with starting your franchise in the Philippines, below is a list of 27 opportunities. Our list contains a plethora of budget-friendly and internationally acclaimed franchises that can help you kick-start your business. We divided them into categories so you can easily check them out:

Food Kiosks or Carts

Food carts and kiosks are ideal for amateur entrepreneurs because they are affordable, with some franchises starting at fees as low as ₱20,000. Filipinos love quick and inexpensive food that doesn't compromise taste or quality, which is why food kiosks are popular. Finding a location with a lot of people, such as a mall or station, can help you strategize. Here are some of the most profitable and popular food cart franchises in the Philippines:

1. Potato Corner

Founded by Joe Magsaysay, Potato Corner launched its first food cart in the early '90s, inspired by trendy flavored popcorn. A year later, it began franchising — opening 74 successful locations within only one year. Cinco Corporation, the company behind Potato Corner, currently offers several franchise packages depending on the type and location of your franchise.

Franchise packages:
  • School cart (4 sqm)
    • Initial investment: ₱145,600
  • Standard cart (4-5 sqm)
    • Initial investment: ₱263,200
  • Customized store (minimum 4 sqm)
    • Initial investment: ₱128,800 with the additional cost of your franchise construction

Other charges:
  • Renewal fee: 50% of the franchising fee
  • Royalty fee: none
  • Monthly service fee: ₱5,000
Each package includes training for the franchisee and crew, uniforms, small wares, fryer, freezer, and initial supplies. Furthermore, the initial investment waives off annual franchise fees for 3 to 5 years, depending on the cart type.

Contact information:
  • Website: https://potatocorner.com
  • Email: iwantfranchise@potatocorner.com
  • Contact: (02) 534-5845/ 534-5846

2. Hong Kong Style Fried Noodles

Hong Kong Style Noodle stalls can be found almost anywhere, and you've probably encountered one while running errands around the Philippines. This popular local franchise has established itself as the top go-to food cart in shopping malls and public places due to its strong branding and reputation among Filipino consumers. Formed by a group of young entrepreneurs over two decades ago, the Asia Pacific and Global Franchising Corporation (AP & GD Co.) started Hong Kong Style Noodle kiosks. Currently, their products include noodles with customizable sauces to meet even the pickiest eater's desires.

Franchise package:
  • Initial investment: ₱39,000
  • Small two sqm mall-quality cart
  • Griddle, steamer, and basic utensils
For additional support, they also offer initial inventory, uniforms, and promotional banners along with operations manuals and video training. You can also set up your own Cart and buy all the other inclusions from them for only 15,000 pesos. They have tailor-made packages that can be tweaked to fit your business plans for customized kiosks and carts.

Contact information:
  • Website: https://www.foodcartlink.com/
  • Email: foodcartlink@gmail.com
  • Contact: (02) 340-0156

3. Famous Belgian Waffle

The waffle-on-the-go was created when Euclid Cezar, CEO of Innovention Food Resources, realized the lack of new snacks on the market. In 2012, Famous Belgian Waffles opened its first kiosk and received an overwhelming number of visitors within its initial few weeks. Its immense potential is evident as it was an immediate hit among locals, expanding to 100 locations within its first year.

Franchise packages:
  • Standard cart (3 - 6 sqm)
    • Initial investment: ₱550,000
  • Kiosk (6 - 8 sqm)
    • Initial investment: ₱650,000
  • Counter (minimum 8 sqm)
    • Initial investment: ₱730,000
  • Large booth (minimum 8 sqm)
    • Initial investment: Varies in price depending on the size

Other charges:
  • Royalty fee: 10% of the net purchase
  • Marketing fee: 3% of net sales if applicable
To assist you in successfully setting up your business, franchising from Famous Belgian Waffles comes with opening assistance, pre-operational training, and ongoing marketing support. However, it's important to note their franchise agreements last for three years at a time.

Contact information:
  • Website: https://famousbelgianwaffles.com/
  • Email: famousbelgianwaffles@gmail.com
  • Contact: (02) 470-4083 or (0917) 559-4318 / 8425-2591

4. Lydia’s Lechon

Lechon, or roasted pig stores, are a staple in the Philippines. But Lydia's Lechon stands out as the country's largest outlet. Opened by the couple Lydia and Benigno de Roca near a church in Pasay City, the duo wanted to further spread their love for Cebu-style Lechon. In as early as the '90s, Lydia's Lechon became a hit and served at prestigious, fine-dining hotels across the Philippines, including Hyatt and Sulo. Their success followed with the launch of the first self-serve Lydia's Lechon, which in 1986 featured whole Lechon and seafood paella. Although the business was intended to remain amongst the family, the corporation sold its first franchise in 2005. They now have over 20 successful branches nationwide and continue to branch out their culinary grasp.

Franchise packages:
  • Kiosk (8 sqm)
    • Initial investment: ₱750,000 (including the ₱200,000 franchise fee)
  • Food court (minimum 24 sqm)
    • Initial investment: ₱3 million (including the ₱500,000 franchising fee)
  • Freestanding (minimum 120 sqm)
    • Initial investment: ₱7 million (including the ₱1 million franchising fee)

Other charges:
  • Royalty fee: 10% of the net purchase
  • Marketing fee: 3% of net sales if applicable
Each option facilitates opening assistance, loaned operations manual, use of trade name, and access to their procurement program. However, it's important to note that franchisees are responsible for finding, leasing, and constructing their kiosks and stores if they decide to go ahead with Lydia's Lechon. Furthermore, they do not provide any tools, supplies, or restaurant equipment either.

Contact information:
  • Website: https://www.lydias-lechon.com
  • Email: info@lydias-lechon.com
  • Contact: (02) 939-1221/ 939-4665

5. Tapa King

Introduced as a "hole in the wall" take-out stall, Tapa King opened its doors in Makati in 1987. The counter primarily served employees who needed a quick fix for lunch or breakfast before beginning deliveries to surrounding buildings and areas. Tapa King expanded to 14 branches in Davao City and Metro Manila a decade later. After being sold to Davao City's Gonzales Family, the brand saw rapid growth by opening international locations in Dubai and Singapore. Tapa King currently has over 100 locations worldwide due to the high population of overseas Filipino workers. At the moment, Tapa King only offers one franchise package.

Franchise package:
  • Full-scale store (80 sqm)
  • Initial investment: ₱7 million
  • Franchise fee: ₱1.2 million pesos

Other charges:
  • Royalty fee: 6% of gross sales.
  • Security deposit: ₱400,000 (non-refundable)
For individuals considering a Tapa King store, you will need to submit the map and sketch of the proposed location, including as many details as possible. Only once approved by the franchisor can you go ahead with the investment. Your total franchise costs cover site evaluation, architectural, pre-opening, and start-up assistance. Furthermore, ongoing training is provided for management, operations, and customer service to maintain the brand's global standards. Marketing and grand-opening expenses are also covered. You can count on the Tapa King team for regular guidance, updates, and support across the initial seven years of the agreement.

Contact information:
  • Website: https://www.tapaking.com.ph/
  • Email: franchise@tapakinginc.com
  • Contact: (02) 531-2850

6. Lots’a Pizza

The concept of Lots’a Pizza emerged in the 1980s as a snack kiosk. The owner merely sold items like peanuts, candies, and ice cream from his little Cart for his own enjoyment in San Juan, Manila. As the fast-food reigns of pizza and burgers began competing in global markets, Eduardo Ngan Tian came up with opening a pizza parlor to serve students for lunch. As Lots’a Pizza slowly grew, Ngan Tian seized the opportunity to learn more about food technology in the USA. As a result, the unique par-baked crust and signature sauce that Lots’a Pizza is known for was born. In 2000, the brand began franchising with over 215 outlets in the Philippines.

Franchise packages:
  • Starter cart
    • Initial investment: ₱350,000
  • Starter depot with a minimum of 4 sqm
    • Initial investment: ₱450,000
  • Full-service cart
    • Initial investment: ₱500,000
  • Stall
    • Initial investment: ₱550,000
  • Depot or window system
    • Initial investment: ₱600,000
  • Full store with dine-in
    • Initial investment: ₱950,000
Additional royalty fees and other charges are not mentioned, but the multi-award-winning franchise system does provide advanced sales and marketing tools for all its franchisees. Moreover, Lots’a Pizza's Academy offers various levels of training and development for teams and franchisees. This includes access to opening support, financial success plans, audits, and exemplary marketing support.

Contact information:
  • Website: https://lotsapizza.com.ph/
  • Email: franchiselotsapizza@gmail.com
  • Contact: (02) 873-8435

Coffee and Beverages

Some people may prefer plain water, but the fact remains that most people require and desire caffeine or other sweet beverages to keep them going. While high-end coffee shops like Starbucks are an obvious choice, there are several franchise options to serve affordable drinks to local Filipinos. The following are our top international and home-grown picks:

7. Fruitas

Fruitas Holdings, Inc. owns several brands, including Fruitas stalls. They offer a variety of fresh and affordable fruit juices, smoothies, and milkshakes. In 2002, the first Fruitas kiosk was inaugurated at SM Manila. The success of their fruit juice business prompted the company to expand into other similar ventures. Currently, Fruitas Holdings' portfolio features 20 brands and more than 800 outlets all around the Philippines.

Franchise package: The expansive network of fruit-related products currently offers a flexible franchise all-inclusive package.
  • Begins at an initial investment of ₱300,000 to ₱1.5 million
  • Ideal floor area must be between 4 to 6 sqm
  • Ten days of training and evaluation for all crew members
For the most part, it’s the franchisee's responsibility to control and adhere to Fruitas guidelines. Rest assured, the brand assists with evaluation and operations throughout their agreement tenure.

Contact information:
  • Website: https://fruitasholdings.com/
  • Email: franchise@fruitasholdings.com
  • Contact: (02) 8330-2889

8. Star Frappe

During sweltering summer months, people from tropical countries like the Philippines are fond of icy drinks such as milk tea, iced coffees, and milkshakes. Even though the region does not have the same level of coffee fanatics as in western countries, frappuccinos are still popular among Filipinos. While cold beverages are a top choice, big names are often too expensive. This is where Star Frappe comes into play. Customers can get their daily dose of fresh or caffeinated beverages from Star Frappe cards or stands at an affordable price.

Franchise package: Along with their selection of mouth-watering beverages, the franchise package starts at a really good price — with good inclusions as well.
  • Starts at only ₱99,000 with no additional royalties, renewal fees, or quota requirements
  • High-end kiosk equipment for your initial investment
  • Includes a blender, canisters, measuring cups, and dispensers
  • Two uniforms, ₱3,000 worth of products, extensive training, and impeccable after-sales support

Contact information:
  • Website: www.fab.ph
  • Email: franchiseinquiry101@gmail.com
  • Contact: (02) 509-1049

9. Zagu

Genevieve Lim, a food science graduate from the University of British Columbia, Canada, came up with the idea for Zagu. Returning to her native Philippines, the first Zagu store was opened in 1999 with their taro and honeydew flavors. Zagu was a pioneer in introducing pearl or bubble teas featuring chewy, pearl-like balls made from tapioca and yam. The infamous concoction has become a favorite amongst locals, with their menu expanding to include Pinoy desserts such as halo-halo.

Franchise package:
  • Initial investment: ₱650,000 to ₱850,000
  • No royalty fees
  • Cart construction, essential equipment, one week of inventory, uniforms, insurance, and crew training
Note that the cost depends on the type of store you choose, namely indoor stalls, kiosks, and carts or outdoor variations. Although Zagu charges no royalty fees and provides a lot of extra benefits, advance rental and franchise security deposits vary as per the franchisee's choices and are not included in the initial investment.

Contact information:
  • Website: http://www.zagushakes.com/
  • Email: sales@zagushakes.com
  • Contact: (0918) 888-9248 or (02) 687-4432/ 687-4404

10. Citrus Zone

Founded by a trio of friends, Don Cenita, Claire Mosquera, and Joanna Dalmacio in 2015, Citrus Zone has since grown into a franchisor with over 100 locations across the country. It’s safe to say that the company’s lemonade chain is one of the largest in the Philippines. Citrus Zone offers freshly squeezed juices and lemonades for reasonable prices. They aim to provide a healthy alternative to customers looking to maintain a healthy lifestyle or lose unwanted weight. Rather than relying on sweet syrups and sugars, Citrus Zone encourages the use of natural ingredients such as honey, ginger, cayenne, and calamansi to add flavor and zeal to their beverage selection. This is why the brand remains a popular choice amongst Filipinos.

Franchise package:
  • Initial investment: ₱290,000 to ₱350,000
  • Royalty fee: 3% of gross sales
  • Franchise fee: ₱120,000
  • National marketing fund: 1% of gross sales
  • Local marketing fund (managed by the franchisee): 2% of gross sales
If you consider franchising your own Citrus Zone stall, your format options include a four sqm to 6 sqm cart or kiosk. The franchise agreement lasts for a 3-year term. Aside from the usual trademark, provisions from Citrus Zone include crew training and uniform, initial inventory, and juicing equipment compatible with their branded Cart.

Contact information:
  • Website: https://citruszone.wixsite.com/citruszone
  • Email: partners@citruszonerefreshment.com
  • Contact: (02) 782-7756/ 782-5923

11. Quickly

Quickly is the trademark of Tawan-based Kuai Ke Li Enterprises established in 1996. Quickly was a pioneer in infamous bubble teas and other drinks with tapioca pearls using cassava starch extract. One of the most popular tapioca tea franchises globally, Quickly currently has more than 2,000 locations globally with over 60 outlets within the Philippines. Their menu has grown over the years to include local favorites like buko pandan, coffee jelly, and taro amongst their best-selling tea mixes.

Franchise package:
  • Single unit Quickly Metro (minimum 6 sqm)
  • Initial investment: ₱788,000
  • Royalty fee: 3% of gross monthly costs
Quickly franchise agreements have a fixed two-year duration. The highlight of this agreement is 100-meter radius protection around the store in which no other Quickly stores can be opened. In addition, the franchise entitles you to all major equipment, including freezers, sealer, menu boards, and counters for your store. The initial investment also covers the franchise fee, training, and inventory.

Contact information:
  • Website: https://www.quickly.com.ph/
  • Email: franchise@quickly.com.ph
  • Contact: (02) 365-2518/ 365-8516

Premium Businesses

A few businesses always stand out when it comes to considering your franchise options. While, for the most part, the initial capital investment required by these franchisors in the Philippines may be too high for most, these businesses have stood the challenge of time, some becoming globally acclaimed. Other names on this list include international franchises that have proven successful regardless of their location.

12. Shell Petrol

Fuel is an essential commodity in today’s world. As the number of car owners and drivers continues to rise, so does the demand for petrol. This is why it’s always a great time to get into the local oil business, and for many Filipinos, Shell has been a reliable provider for decades. Shell, the primary petroleum refining and distribution company, does not charge a franchise fee. However, the expenses below should be factored into your initial budget.

Franchise packages:
  • Company-owned dealer operated
    • This implies Shell will build and equip the station while the dealer operates and follows up on orders with the franchisor. However, this type of franchise is awarded upon the discretion of Shell and the availability of stations.
    • Initial investment: ₱5 million to ₱8 million
  • Dealer owned and operated
    • This type of franchise is built, equipped, and managed solely by the dealer, with Shell only supplying products and branding. The minimum requirements are a commercial lot of at least 600 to 1000 sqm with a 35-60m front area.
    • Initial investment: ₱10 million to ₱12 million
Processing and monthly royalty fee are subject to the type of dealership and add-ons approved. The over 1000 shell locations across the Philippines aren’t just for refueling. Shell Select is a branded convenience store often found at their stations that sell beverages, phone cards, and other grocery items. You can also find ATMs, coffee shops, and fast-food outlets like Mcdonald’s. As a result, Shell remains a popular choice among motorists in need.

Contact information:
  • Website: https://www.shell.com.ph/
  • Email: newbusiness-ph@shell.com
  • Contact: (02) 3499-4001

13. Monterey Meat Shop

Operated under San Miguel, the Monterey brand has seen massive growth over the years. Since opening up the doors for franchising, more than 400 Monterey Meatships can be found across the Philippines today. Thanks to the love for the brand's high-quality products, Filipinos continue to enjoy the fresh meat the butchery offers. Monterey Meatshop also features modern meat fabrication machinery and eye-catching displays, to say the least. In addition, the Meat shop has its school where butchers, merchandisers, and franchisee teams are trained to ensure customers receive premium, friendly and efficient service.

Franchise package:
  • Initial investment: ₱1.5 million to ₱2.8 million
This amount already includes the following:
  • Franchise fee: ₱336,000
  • Construction costs: Approximately ₱800,000
  • Equipment and supplies: ₱1.9 million
  • Merchandising materials: ₱20,000

Other charges:
  • Royalty fee: 2% of monthly gross sales
  • Advertising fee:1% of monthly gross sales
Each Monterey Meat shop Franchise requires a minimum land area of 60 sqm, including 5 meters of frontage for tools and equipment. The brand provides training for all staff, and their products are always in high demand due to their trusted brand name among locals.

Contact information:
  • Website: https://www.monterey.com.ph/
  • Email: anery@smg.sanmiguel.com.ph
  • Contact: (02) 8633-6328

14. Yellow Cab Pizza Co.

Yellow Cab Pizza Co. opened its first branch in 2001 on Makati Avenue with a simple goal to bring New York-style pizza slices to Filipinos. Yellow Cab Pizzeria is known all over the world for only using the best ingredients, generous toppings, and as a result, delicious pizza. Unlike traditional pizzas, New York pizza has its unique flair with a charred bottom, chewy middle, and gooey top. With over 150 locations across the Philippines and counting, Yellow Cab has become a household name for pizza lovers. Aiming to reach even more Filipinos and global fans, the brand has begun global expansion. So, if you are ready to provide some much-needed cheesy goodness to those who are hungry, a Yellow Cab franchise might just be right up your alley.

Franchise packages:
  • Mall-based franchise (minimum 100 sqm)
    • Initial investment: ₱10 million to ₱12 million
  • Stand-alone franchise (minimum 600 sqm)
    • Initial investment: ₱12 million to ₱15 million

Other charges:
  • Royalty fee: 6% of gross monthly sales
  • Marketing and advertising fee: 3% of gross monthly sales
These packages include the franchise fee, location evaluation, design and set up, initial stocks, delivery bikes, preoperative expenses, signage, training, etc. Additionally, the Yellow Cab team will facilitate regular visits, continuous assistance on all operational concerns, and access to the Yellow Cab Operations Manual. What's more is your initial investment covers all major equipment, including fixtures like air-conditioning and furniture. However, it's crucial to consider that the franchise term is ten years which can be a long commitment for most people.

Contact information:
  • Website: https://www.yellowcabpizza.com/
  • Email: info@maxsgroupinc.com
  • Contact: (02) 8424-2800

15. McDonald’s

There are more than 38,000 McDonald's restaurants worldwide that serve an estimated 70 million people per day. With over 90% of its chain owned by independent franchisees, the company continues to pave the way for franchising and empowering entrepreneurs everywhere. In the Philippines alone, the McDonald's network now includes over 300 franchised outlets run by over 100 different franchisees, most of whom have been part of the family for anywhere from five to fifteen years. It’s no surprise that in 2017 the fast-food joint took home six awards from the Philippine Franchise Association for its outstanding franchise work and excellence. By joining the McDonald’s family, you’ll become a part of a global network of motivated and progressing business owners.

Franchise package:
  • Initial investment: ₱32 million to ₱60 million
  • Franchise fee: ₱1+ million (subject to change)
  • Royalty fee: 5% of gross monthly sales
  • Marketing fee: 5% of gross monthly sales
Approximately $1 million US dollars, or the equivalent in Philippine Pesos, is required for a McDonald's franchise. This accounts for the size, type, location, and features incorporated into the outlet design. This initial investment covers architectural planning and design, building improvements, large equipment (including air conditioners and exhausts), point of sales system, kitchen utensils, furniture, and fixtures. The franchise terms last for ten years at a time with the potential of renewal at the discretion of McDonald's.

Contact information:
  • Website: https://www.mcdonalds.com.ph/
  • Email: franchising@ph.mcd.com
  • Contact: (02) 8888-8500 loc. 5000 or (98) 972-6564

16. Jollibee

A 100% Filipino-owned business, Jollibee has evolved over the years into a fast-food franchise known for putting its consumers first. Well-reputed in the Philippines, there are over 600 local Jollibee locations, with franchisees owning more than half. As their demand and growth opportunities know no bounds, they also have 26 foreign locations in the USA, Brunei, Saudi Arabia, UAE, and Vietnam, to name a few. Jollibee constantly introduces new products and engages its customers through various marketing programs and promotions. They are renowned for marketing campaigns that can touch the sentiments of any customer.

Franchise package:
  • Initial franchise fee: Roughly between ₱25 million and ₱35 million (varies as per the scale of your franchise)
This includes construction costs, kitchen equipment, facilities, furniture, and all pre-operational expenses. In addition, Jollibee provides every franchisee with an intensive 3-month training program to help them run their own business successfully. To employ the best team, the franchisor also assists with the recruitment and training of managers. For precise information regarding costs, get in touch with them through the contact information below.

Contact information:
  • Website: https:// www.jollibee.com.ph
  • Email: feedback@jollibee.com.ph
  • Contact: (02) 2688-7128

17. Chic-Boy

The name Chic-Boy is derived from the Filipino phrase that stands for “chicken at baboy (and pig)". A semi-fast food restaurant, it’s owned jointly by Grill Holdings Corporation and Pier One Bar. Francis Juan, the founder of Chic-Boy, opened their first concept store in 2010, Cebu, to provide Filipino food lovers with affordable Lechon. Later, Chic-Boy opened its first dine-in in Metro Manila during the same year. Specialties include Cebu Lechon Manok and Lechon Liempo, which deliver authentic flavors like nowhere else. Following the outbreak of COVID-19, Chic-Boy has introduced several new franchise packages to cater to the growing online market.

Franchise packages:
  • Standard franchise
    • Initial investment: ₱5 million to ₱6 million
    • Franchise fee: ₱950,000
  • Chic-Boy Cloud and Mobile Kitchens
    • Initial investment: ₱250,000 (inclusive of franchise fee)

Other charges:
  • Royalty fee: 5% of gross monthly sales
  • Marketing and advertising fee: 2% of gross monthly sales
Owning a Chic-Boy franchise offers numerous benefits, including a training program for you and your staff, an accredited architect for restaurant design, pre-operating assistance, and a three-year projection of ROI. Moreover, this cost covers all major equipment, initial stocks, and packaging so you can begin operating immediately.

Contact information:
  • Website: https://www.chic-boy.com.ph/
  • Email: ilove.chicboy@gmail.com
  • Contact: (02) 8254-7813

18. Mineski Infinity

Pinoys have always enjoyed gaming as a pastime. Locals have flocked to the nearest internet café to tune into online games such as Ragnarok and Defense of the Ancients throughout history.
  • As one of the Philippines' top gaming teams, Mineski Infinity seized the business opportunity, opening up their internet and computer shops all around the metropolis.
Since 2008, Mineski has also expanded its operations to Malaysia, Thailand, and Indonesia, becoming Southeast Asia's premier cyber café network for gamers of all levels. In less than a decade, the small budding group of gamers established themselves as a profitable business. If you're considering a Mineski Infinity shop, the costs below should be kept in mind.

Franchise package:
  • Standard franchise (minimum 95 sqm)
  • Initial investment: ₱4.5 million to ₱6 million
  • Franchise fee: ₱600,000

Other charges:
  • Royalty fee: 10% of gross monthly sales
  • Marketing and advertising fee: 3% of gross monthly sales
Every franchise agreement lasts for five years and includes computers, LED TV, construction standards assistance, training, and a link to Minkeski’s systems. Furthermore, you can rely on their full support throughout the tenure of your franchise. You can also consider additional products such as the Mineski Portal and Mineski Lite to grow your portfolio.

Contact information:
  • Website: https://www.mineskiinfinity.com/
  • Email: franchise@mineski.net
  • Contact: (02) 442-2226

Service Franchises

When it comes to service-based businesses, practicality is key. Since people's lives are increasingly filled with busy routines, work, and social obligations, most of these services have become quintessential. Whether quarterly, monthly, or weekly, you can undoubtedly benefit from the rising demand for such services. The following are some of the most in-demand franchising solutions within the service sector:

19. Aquabest

Clean, potable, and drinkable water is a basic necessity — no one can survive without it. As a result, the demand for mineral water never goes downhill. Since sustainable and clean water is difficult to source, it can be challenging to find it at an affordable price for everyone to access. Many businesses, including Aquabest, supply water at low prices. Aquabest is currently the leading water refiller in the Philippines as it relies on reverse osmosis, used by NASA, to treat its water. This advanced 28 stage process removes physical particles in water. Aquabest has over a decade of experience to offer when it comes to drinking water to the masses.

Franchise package:
  • Standard franchise (minimum 28 sqm with toilet and stock room)
  • Initial investment: ₱400,000
  • Franchise fee: ₱100,000
  • Marketing and advertising fee: ₱4,000 per month
Every package includes a water treatment system, professional training, manuals, and initial inventory based upon your franchise requirements. Delivery vans and renovation assistance are available as optional features. The most significant advantage of owning an Aquabest franchise is no royalty fees, complementary filter and carbon cartridge replacement, and ongoing support throughout the tenure of the agreement.

Contact information:
  • Website: http://www.aquabest.com.ph/
  • Email: inquiry@gqwest.com
  • Contact: (02) 8332-2222

20. Petron Gasul

When it comes to cooking, gas vehicles, and heating or air-conditioning systems, LPG is unparalleled in its uses. Liquid petroleum gasoline businesses involve the refilling and distributing of Petron's Gasul and Fiesta Gas. Since LPG is used on a daily basis, the need for this commodity never runs out. Petron, one of the Philippines' oldest fuel companies, is a prime example of LPG franchises that pay off in terms of initial and return on your investments.

Franchise package:
  • Standard franchise (minimum 15 sqm)
  • Initial investment: Depends on business operations
  • Franchise fee: ₱200,000
Franchising a Gasul outlet includes enough inventory such as a weighing scale, cylinders, and gas to help you get started. Since they offer 5 LPG sizes, you can tailor your agreement as per your target consumer. The package also entails training, marketing, uniforms, and a motorcycle for deliveries.

Contact information:
  • Website: https://www.petron.com/
  • Email: contactus@petron.com
  • Contact: (02) 671-9817 or (632) 802-7777

21. Seriously Addictive Math (SAM)

A large portion of today's parents spend a lot of money on their child's well-being, making parenting one of the world's most promising sectors. Supplemental education is no exception to this rule. Seriously Addictive Math (SAM) was founded in Singapore over a decade ago and specialized in math enrichment programs for children between 4 and 12. Currently, the SAM network consists of over 200 learning centers in 20 countries, including Canada, the USA, and now the Philippines. To make learning math fun and more engaging, they offer specialized tutoring services. As a result, students who once disliked math are now addicted to it.

Franchise package:
  • Initial investment: ₱900,000 to ₱1 million to build a SAM center
  • Franchise fee: ₱168,000
However, if you have an existing business, the minimum investment is ₱250,000. As a SAM franchisee, you don't have to go through the vigorous research and development process of developing your own program. Instead, the initial investment provides guidance, training, and access to resources like worksheets and assessments. Furthermore, these costs cover furniture, marketing, and any construction that may be required.

Contact information:
  • Website: http://seriouslyaddictivemaths.com.ph/
  • Email: joshua@enrich-asia.com
  • Contact: (0977) 823-9910

22. Thai Royale Spa

Many Filipinos have become more stressed with the country's growing focus on careers. Work can become intolerable when you factor in long commutes and toxic work environments, and burnout may occur. Once in a while, everyone needs a brief break to relax and rejuvenate. Many people are turning to spas like the Thai Royale Spa to save money and time instead of splurging out on vacations. What began as a family-run business by a local couple has now turned into a franchise network of over 35 locations and counting. With awards including the title of "Most Family-Oriented Spa," the Thai Royale Spa relies on its international standards to provide loyal customers with quality, calming services, and a tranquil ambiance.

Franchise package:
  • Standard franchise (minimum 80 sqm with toilet and stock room)
  • Initial investment: ₱350,000
  • Royalty fee: ₱6,000 (for every 8 beds) + ₱500 per bed
Your initial investment covers massage chairs, compact beds, hot pads, uniforms, and CDs to help you set the mood. In addition, business secrets, systems, and extensive training help maintain quality standards across the spas' various branches. It’s vital to note that depending on the location and area, licenses, permits, registration, signage, and furniture costs may require additional funding.

Contact information:
  • Website: http://thairoyalespa.com/
  • Email: franchise@thairoyalespa.com
  • Contact: (02) 942-2031

23. Western Union

Modern technology has made things easier for us, especially with the rise of cashless payment systems. At its peak in the 90s, Western Union grew from delivering telegrams to buying out smaller companies. As a result, the franchise has become the world's largest international money transfers facilitator, with more than 500,000 agents in over 200 countries. You get a percentage of the set transfer fee for every transaction sent through you as a Western Union agent. Inevitably, your earnings depend entirely on the number of money transfers made from your branch. In addition, to become a member of a top-notch franchise program, Western Union provides free sales and marketing starter kits, training, software, and 24-hour support for your business. Note that as long as you have an existing retail business, such as a grocery store, financial service provider, or travel agency, you have to invest nothing to become a Western Union Agent. However, even if you don't have a business, as long as you follow through with their online training and succeed, you can join their network of agents.

Contact information:
  • Website: https://www.westernunion.com/ph
  • Contact: (02) 888-1200

24. 7-Eleven

An iconic chain of convenience stores, the internationally acclaimed 7-Eleven has become the go-to spot for everyday necessities. The supermarket's roots can be traced back to Dallas, Texas, as early as 1927 as a roadside milk, bread, and eggs store. After substantial growth, they began franchising in 1964 when they were renamed and turned into convenience stores. Initially, the stores were named Tote’m, but they were renamed when their hours were changed to 7 am to 11 pm. Even though 7-Eleven stores are now open 24 hours a day, the name has stuck. There are currently over 2,200 outlets, of which 1,254 are franchised.

Franchise package:
  • Standard franchise (recommended 120 sqm)
  • Initial investment: ₱1 million to ₱5 million
  • Franchise fee: ₱600,000
Construction, supply, start-up inventory, and lease payments are included in your investment. As a franchisee, you are also entitled to use the company's brand's trademarks and receive ongoing support from 7-Eleven's management. Every franchisee also gets a four to eight-week elaborate training program with hands-on work experience.

Contact information:
  • Website: https://www.7-eleven.com.ph/
  • Email: franchising@7-eleven.com.ph
  • Contact: (02) 7726-9968

25. ExpressPay

ExpressPay is a part of the Torch Group of Companies, recognized as a leader in promoting open-solution services in the Philippines. By introducing open-source software, the franchise has facilitated secure, efficient, and advanced fin-tech services to both residents of rural areas and leading companies. Each ExpressPay franchise offers a 6 in one e-commerce solution that allows customers to pay their bills, remit money, e-load services, and access travel packages and other online services. As of now, there are more than 350 across the country.

Franchise packages:
  • Package A (maximum 2 people, 3 years)
    • Initial investment: ₱154,000
  • Package B (maximum 2 people, 5 years)
    • Initial investment: ₱210,000
  • Package C (maximum 2 people, lifetime contract)
    • Initial investment: ₱308,000
In contrast to all other franchise opportunities, ExpressPay franchises require meager start-up costs with guaranteed profitability. Each package includes uniforms, lighted signage, marketing collateral, posters, technical support, owner & clerk systems, and complimentary initiation training.

Contact information:
  • Website: https://www.expresspay.com.ph/
  • Email: bethexpresspayinc@gmail.com
  • Contact: (0917) 735-0121

26. Mr. Quickie

Mr. Quickie has been in business since 1981, repairing shoes, bags and duplicating keys. As their franchise network began to grow in 1995, Mr. Quickie stores now offer a variety of specialized services, including shoe expansion, dyeing leather goods, and locksmithing. Some shops also offer services such as lamination and rubber stamp making. For those interested in franchising, Mr. Quickie is a household brand that is relied on by the whole family.

Franchise packages:
  • Mr. Quickie Franchise (minimum 10 sqm)
    • Franchise fee: ₱400,000
    • Cash bond: ₱25,000
    • Machinery: ₱1 million
  • Mr. Quickie Plus (minimum 20 sqm)
    • Franchise fee: ₱450,000
    • Cash bond: ₱25,000
    • Machinery: ₱1.1 million

Other charges:
  • Royalty fee: 7% of gross monthly sales
  • Marketing fee: 1% of gross monthly sales
Mr. Quickie helps all franchisees finance and construct their businesses. Their in-house programs enable companies to get off their feet for up to 2-year terms for repayment. Moreover, you can expect complimentary marketing, shop opening, and ordering support throughout your four-year contract. Like all top franchisors, Mr. Quickie also provides management and personnel training to ensure quality control.

Contact information:
  • Website: http://mrquickie.com/
  • Email: franchising@mrquickie.com
  • Contact: (02) 671-9541

27. Generika Drugstore

Generika Drugstore was founded to address the need for affordable medicines and generic drugs in light of the Philippines' soaring pharmaceutical costs. The company began in 2003 out of a two-bedroom apartment. Due to the lack of experience within medicine and retail, Generika initially struggled. Over time, the drugstore has established itself as one of the top pharmacy chains built from scratch. It currently has over 350 locations across the country.

Franchise package:
  • Standard franchise
  • Initial investment: ₱900,000 to ₱1.7 million
  • Franchise fee: ₱210,000
Your initial investment accounts for business permits, security deposits, and an initial supply of medicines and other pharmaceutical provisions. It also covers furniture, fixtures, renovation, marketing supplies, and all other basic requirements to begin operations.

Contact information:
  • Website: https://www.generika.com.ph/
  • Email: franchising@generika.com.ph
  • Contact: (02) 828-1818

How to apply for a franchise business in the Philippines

If you found a suitable franchise opportunity above, then it’s important that you should know the general process of applying for a franchise business. Fortunately, it’s quite simple. The only struggle is the waiting part — though it helps if you already have all the important documents in hand (and of course, the capital).

Requirements for Franchise Application

Generally, franchisors ask for a list of documents they require for the franchise. These are:
  • Completed franchise application form
  • Valid government-issued identification cards
  • Applicant resume
  • Information on the target location (like any nearby commercial establishments, foot traffic, site description)
  • Letter of intent
Now, some franchisors may require specific documents not listed here. To be sure, check out the official website of the franchisor.

Franchise Application Process

The application process is quite simple. They generally follow these steps:
  • You submit the documents and other requirements to the franchisor (usually via email).
  • The franchisor will contact you for a meeting and sometimes, a site inspection. You may need to wait for some time here before they can get back to you. Following up on your email also helps.
  • You meet with a representative from the franchisor on the scheduled date. You will interview each other and talk about the franchising details. In this step, ask away all the lingering questions that you have regarding the franchise.
  • If all goes well after more meetings, the franchisor will inform you if the franchise application is accepted. They will then give you a franchise agreement copy (or contract).
  • Review the agreement or contract carefully before you proceed. Once you’re comfortable with all the details (especially the terms and conditions), all that’s left is for you to sign the contract.

How to find a good location for your franchise business

Ideally, you must identify a good location for your franchise business before you send an application to the franchisor.

The location will have a major impact on the success of your franchise business. No matter how popular the franchisor’s business is, if you don’t have people around to buy the products, you will have a hard time earning a profit.

If you didn’t find a good location yet, here are some things you can do:
  1. Search online for available commercial spaces. Fortunately enough, there are a lot of them on Facebook nowadays. You can also try visiting an online real estate directory and other online marketplaces like Lamudi and DotProperty.
  2. Research and inspect the location thoroughly. Check the accessibility, population density, and parking. When possible, find a space with good parking — this is important, especially when in the city where parking is hard. You also need to make sure that there is good site visibility and foot traffic in the area.
  3. Make sure the location aligns well with the franchise concept. This goes without saying but it helps if the location aligns well with the franchise concept. For example, if the business sells meat products or food, it might be beneficial to choose a location that’s close to residential areas.

Naturally, after contacting the franchisor, you may still have to do a site evaluation with a representative from the franchisor’s side. If you already did your part, then it’s likely that this part will go smoothly.

Ready to become a franchisee?

When choosing a franchise opportunity, factor in the demand for the products and services you plan to sell aside from your interests. Although most franchisors will let you in on their industry knowledge, you still need to have the basics covered and do your research.

In addition, a business plan can help your business succeed and run smoothly as you will follow through with your strategy.

Some tips that could help you find success in the franchise business:
  • Choose the franchise business that’s a good fit for you. For a start, think about your own interests and hobbies.
  • Try to keep up with competitors and local trends, so you are constantly updated.
  • Find a good location for your business. Look out for seemingly “minor” aspects like parking and nearby establishments. Always consider the foot traffic in the area.
  • Don’t stop marketing or advertising your business even if the established brand is already popular. Many people may not know there’s one that’s close to them.
  • If you’re not good at selling, then hire someone who can do a better job. Even if you’re thinking of doing a hands-off on the business, it’s still ideal to hire someone who can spread the word about your business.
Remember, even after you have started your business, there is plenty of room to keep learning and growing.

If you want to create a website for your franchise business, consider using z.com’s personal hosting plan that only costs ₱69 per month — including freebies like a .com domain, email accounts, and many more.
Flona / Customer Support Team @GMO

A Boss Level Tech nerd. Her interests range from all things web hosting to swiping food from the pantry. As she says, free food is the best food. You can't out nerd her and your food is definitely not safe when she's around.


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