No matter what your business size may be, having a website is important as it helps you in branding and exposure.
Here are a few reasons why you should have a website:
Increase in customer reach
Online shoppers have increased over the years and so have online stores. Everything can be found online nowadays and everyone is able to access a website anywhere at any time. Having a website will allow your business to grow globally and target your demographic beyond your location.
The Internet has transformed how we build and promote businesses, as such, we now have access to far more resources and opportunities than before. The Internet doesn’t have a closing time hence it has the potential to generate sales all day long - you can finally stop worrying about the opening and closing time or even paying the overtime of your staff. It can be extended through social media marketing for further exposure.
Websites provide a sense of credibility - a factor that you should always consider. Without a website, most people will not acknowledge your products or services as it cannot be found online. Having a website gives you the opportunity to allow prospect customers to see what your business is all about (products, services, etc.) and to build an online relationship with them, giving them the reassurance they need.