Here are the few points that we should take note of for having a perfect Facebook post;

1. Link Post
When sharing content on Facebook, the best choice is sharing it as a link as most of the time it receives the best results and helps to increase traffic to the site you are sharing (which often to be your business site).

Link posts take advantage of meta tags which include information on the page’s title, description, and photos. When you paste a link into the update box on your Facebook page, Facebook will pull this information in automatically and place it in a link format.


2. Short Content (40 characters or fewer)
“Less is more”. The shorter length and yet interesting will tend to receive a higher like and comment rate.
If you are using a link post, then you will have the meta tags (page’s title, description and photo) to entice your audience. So why write more.

3. Publish on popular hours and days
To land a spot on your audience’s Facebook News Feed, a company should monitor and analyse the result by shifting your posting scheduling.

Source: https://buffer.com/library/anatomy-of-a-perfect-facebook-post/

However, for a start you can try posting during the most popular times based on research.

According to Influence Marketing Hub:
1. Best times to post are Wednesday at 11 am and 1 pm.
2. Most consistent engagement on weekdays from 9 am–3 pm.
3. Worst day is Sunday, which sees the least amount of engagement.
4. Lowest engagement during early mornings and evenings before 7 am and after 5 pm each day

Source: https://influencermarketinghub.com/best-times-to-post-on-facebook/
We hope that above practices have given you some ideas on how you can work on your Facebook marketing strategy.