Essentially a two-letter domain extension that is specific to a particular country.
For example,
1) Philippines’ country code is PH, and the domain extension is .PH.
2) Singapore’s country code is SG, and the domain extension is .SG.
Here are some reasons why you should go for ccTLDs:
Improves local SEO and targets local markets
ccTLDs let search engines like Google know that your business is targeting a particular country to which the domain extension is assigned. Since search engines return different results depending on the IP address of individuals, using a ccTLD guarantees a higher SEO value for country-based search results.
To register a ccTLD, you do not necessarily need to live there. However, it allows you to target traffic from specific world areas. For example, if you are running an international business operating in a different country, you could easily target the country’s local market by registering your website under the corresponding ccTLD.
Instills customer confidence and trust
Using a local extension will instantly let the locals trust the website. Moreover, visitors will understand you have a connection to the local market. In addition, since they consider the website to be local, customers may feel it is more convenient and safer when making online purchases.
More available domains
Choosing a ccTLD is ideal if your preferred .com domain name is no longer available. In that case, there is a better chance of securing the domain name with a ccTLD with fewer registrations.